Cranberry

Cranberry, Vaccinium macrocarpon, is a small red berry native to North America and widely used in juices, dried fruit, powders and extracts. The fruit is known for its tart flavour, deep red colour and suitability in both food and supplement-style products.

Cranberry ingredients may differ significantly depending on whether they are whole fruit powder, juice powder, extract or sweetened dried fruit. Processing method, carrier ingredients, concentration and added sugars are important details to document.

For Eluneya, cranberry can be positioned as a fruit-based botanical ingredient where transparency is useful: source region, fruit form, processing type and quality documentation all help explain what the customer is actually receiving.

Cranberry is traditionally recognised as a tart fruit ingredient and is commonly chosen for red fruit blends, capsules and powders. It can add a clear fruit identity and familiar consumer appeal to botanical product lines.

Cranberry is often marketed with urinary tract or infection-related claims. Eluneya should avoid those claims unless approved and substantiated for the relevant market. Safer wording focuses on fruit origin, tart flavour, traditional food use and traceable processing.